About Ye Olde Studio

Craft-focused branding &
illustration by Joe White

I create timeless, illustrative brand identities for makers, brewers, roasters and artisans who care deeply about quality.

I’m an illustrator and designer specialising in rich, detailed logos and complete identity systems that blend heritage with contemporary clarity.

From boutique spirits and specialty coffee to artisanal goods and luxury lifestyle brands, I help businesses elevate their story, stand apart in crowded markets, and command a premium through thoughtful design.

Whether you’re launching a new brand or refining an established one, my work ensures your audience feels the quality you pour into every product.